About Us

Founded by Miami-based hairstylist Ruth Cadet, Be You Extensions was created with one mission in mind: to help every woman feel confident, beautiful, and unapologetically herself.

With over 16 years of experience in the hair industry, Ruth has built a reputation for delivering flawless transformations and exceptional service. Specializing in wig installs, sew-ins, and custom hair styling, she understands that great hair is more than just a look, it’s a feeling.

After years of working hands-on with clients and understanding what women truly want from their hair, Ruth decided to launch Be You Extensions a brand dedicated to providing luxury-quality hair that looks natural, feels amazing, and empowers women to express their beauty with confidence.

Each product is carefully selected to meet the high standards Ruth has developed throughout her career behind the chair. Her goal is simple: to provide hair that blends effortlessly, styles beautifully, and helps every woman step into her most confident self.

At Be You Extensions, we believe beauty starts with authenticity. When you look good, you feel good and when you feel good, you can truly be you.